Text in Informal Marketplaces: Experiments with Urban Re-Configuration. Edited by Peter Mortenbock and Helge Mooshammer. Rotterdam: Nai010, 2023.

The marketisation of the city is visible in multiple layers of urban life, from physical streets to how ‘urban experience’ is produced, performed, communicated and consumed. These policy formations shape and continually construct what Conte and Topal call New York’s transformation into an ‘open-air shopping mall.’ These policy formations are formed through architecture and aesthetics, a visual culture fostering negotiations on authenticity, and the strategies used to ensure this cultural selectivity. These aesthetic and architectural processes have resulted in the packaging of Brooklyn into an amalgamation of branded, consumable experiences for the urban flaneur, one example being the presence and proliferation of curated markets – of which Brooklyn Flea is a prime example.

Project director: Arch. Dr. Helge Mooshammer
Team: Prof. Peter Mörtenböck, Lovro Koncar-Gamulin, Bilal Alame, Joanna Zabielkska, Carmen Lael Hines, Christian Friess, Bojan Ikic, Ruth Köchl
Funded by: Austrian Science Fund (FWF): P 30232

 

Visual Culture